The Final Chapter

We live in an age filled with people considered as influencers. An influencer is characterized as someone who carries influence over individuals. Influencer marketing is a type of marketing where a company focuses on using influencers to promote a brand message to boost their own brand. A social media influencer, slightly different than just an influencer, is someone who uses their influence through the use of social media platforms. There is estimated to be more than 50 million creators worldwide and the industry is thriving. Out of those 50 million creators, there is an estimated $100 billion within the industry. The main characteristic that makes an influencer valuable is the reach they have. There are several different levels of reach an influencer can have. A nano-influencer will only have a reach of 1,000-10,000 followers while a mega-influencer will have a reach of over a million followers. To maintain a large reach, an influencer must be authentic. Dishonest influencers will lose trust from their followers and this will immediately harm their brand. The main benefits of using influencers from a company standpoint include increased exposure and higher conversions. It also includes the ability to reach a new target market that could not be reached without the use of an influencer. Companies can beat out competitors if they find the right influencers to lead their campaigns. An influencer can make all the difference for companies and should be utilized as much as possible.



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