Chapter 13 Recap

Social media campaigns are a great idea to add into a company's social media strategy. This campaign is a coordinated marketing effort to be able to communicate with a target audience in order to achieve a business goal. These campaigns will have specific start and end dates and they will try to persuade followers to buy or do something. These campaigns are very influential in consumers' choices in what they purchase and when they do it. It also is an important strategy that can help boost consumer brand perception. The most common model businesses use for social media campaigns is called AIDA. This acronym breaks down to attention, interest, desire, action. A business who incorporates a campaign into their strategy will need to follow this for efficient results. The first step is for the business to grab the attention of the consumer. This can be done through the use of colorful graphics or interesting media. After garnering interest, they must spark interest in the campaign through likes, comments, and shares. Then they must convince the consumer to participate in the campaign. The final step is for the consumer to be persuaded to act according to the campaign and then share it with their friends. This can be a game-changing strategy for businesses if implemented correctly as it can increase awareness and sales dramatically.