Chapter 2 Recap
.jpg)
An individual's reputation is the most valuable item that one "holds." Although it is intangible, it can be measured. It is measured everyday through our actions and words which reveal who we truly are. In the online world, we present our own personal brand through our actions in the physical and electronic world. Our personal brand helps differentiate ourselves from others in an assortment of ways. Our own unique characteristics begin to separate ourselves, but our reputation is what makes us unique. For an individual to find their personal brand they can follow nine steps. The first step is to understand their own target audience or in other words, who they want to work for or connect with. This step helps an individual to understand their own strengths that they can bring to the table. The next step is one of the most important and it is determining your purpose. Action without purpose is ultimately worthless, and this also goes with your personal brand. An individual...