Maxed Out

We live in an age filled with people considered as influencers. An influencer is characterized as someone who carries influence over individuals. Influencer marketing is a type of marketing where a company focuses on using influencers to promote a brand message to boost their own brand. A social media influencer, slightly different than just an influencer, is someone who uses their influence through the use of social media platforms. There is estimated to be more than 50 million creators worldwide and the industry is thriving. Out of those 50 million creators, there is an estimated $100 billion within the industry. The main characteristic that makes an influencer valuable is the reach they have. There are several different levels of reach an influencer can have. A nano-influencer will only have a reach of 1,000-10,000 followers while a mega-influencer will have a reach of over a million followers. To maintain a large reach, an influencer must be authentic. Dishonest influencers will lo

The end has finally approached us and has become reality. It still feels like the first weeks of August to me where I first stepped into the classroom. I am so grateful for this semester at Ohio Northern University as I believe I learned the most I ever have before. I not only excelled academically but also learned so many important life lessons. This place will forever hold a very special place in my heart as it turned me into a whole different person since I graduated high school. I am excited to go back to Tennessee and reconnect with all of my old friends, but there will always be a missing feeling of not having my buddies there. Luckily, I live in an age where technology can allow us to connect and disconnect with each other in a click of a button. This not only makes moving back to a different state easier for me but also takes a lot of stress off of me. I feel confident that the relationships I have built here will last as long as I am willing to stay connected. It is not the bi

Social media campaigns are a great idea to add into a company's social media strategy. This campaign is a coordinated marketing effort to be able to communicate with a target audience in order to achieve a business goal. These campaigns will have specific start and end dates and they will try to persuade followers to buy or do something. These campaigns are very influential in consumers' choices in what they purchase and when they do it. It also is an important strategy that can help boost consumer brand perception. The most common model businesses use for social media campaigns is called AIDA. This acronym breaks down to attention, interest, desire, action. A business who incorporates a campaign into their strategy will need to follow this for efficient results. The first step is for the business to grab the attention of the consumer. This can be done through the use of colorful graphics or interesting media. After garnering interest, they must spark interest in the campaign t