Chapter 12 Recap

Writing blogs has been going on ever since the 1990s, where the blog itself looked a little different from the ones we write today. It mainly was written as an online diary where people wrote over their daily lives instead of specific topics. In 1994, the first blog was ever created by a college student whose name was Justin Hall. The term blog came to be in 1997 from the combination of the words "web" and "log." Since the creation of the first blog, it has exploded into popularity among all ages. Over three quarters of the internet read blogs and it has become easier to access blogs. Blogs now pertain to more topics such as sports related blogs to cooking blogs. The increase in popularity mixed with the increase of platforms that offer blog creation to users has created a drastic increase in blogs being created.

Businesses have an opportunity to capitalize off this increase in popularity over blogs. Many businesses have began to use blogs to disseminate information to the people following their blog. There are several benefits to marketing through blogs such as the increased brand awareness and the ability for it to generate leads. For businesses to create a blog, all they have to do is find a platform they would like to start on. Once they create their account, they need to focus on if their site is visually appealing enough to gain traffic. As long as they are consistent with posting and continue to produce interesting topics surrounding their brand, they will begin to reap the benefits of blogging. Anyone can gain the benefits from blogging despite if you are a CEO or the average joe. Blogging is a gift that should not be overlooked.



Comments

  1. Maiya DilboneNovember 29, 2022 at 8:27 AM

    This is a great overview about blogs! I think they are often overlooked because of the time commitment they are, however if a brand is able to leverage blogging, they will open up a new world of benefits. One of those benefits being cost, that is one of the biggest factors when any business decision. If you are willing to commit the time, blogging is a great marketing tool.

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