Chapter 7 Recap

One of the fastest growing platforms of this past decade is Snapchat. Snapchat is a mobile camera app where people can share photos and videos with friends called snaps. Users of the app can send snaps that last from one to ten seconds and then it will disappear forever. Another feature of Snapchat is Snapchat Stories where users can post a snap that is shown publicly for twenty-four hours. The app was created in September of 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy. The amount of users on the app have grown over the decade to reach over five-hundred and fifty million users. India and the United States are the two leading countries with the most users. There are more users on Snapchat that are female than males as well. Business users have found new ways to promote their brands through the app to grow their sales. Snapchat ads receive twice the user attention than Facebook Ads and is a great low-cost marketing tool that can help companies reach millions fast. 
The first thing a business must do is set up a public profile and be prepared to post visually appealing content on their Snapchat story. Once your company has posted its first snap on your story, it is time to be patient. The content should make its way to the "Discover" section of Snapchat stories and a larger crowd of users will be able to view it. Companies should try to post multiple stories throughout a business day as it will optimize how many people you will reach. Continue to post consistently and make sure to post short, fun content for your followers to interact with. 


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