Chapter 6 Recap

Twitter is an app that is commonly forgotten when thinking of promoting a business. Twitter is a social media platform filled with the famous world of tweets. A tweet is the term for each user's post and each tweet is limited to a short message of two-hundred-and-eighty characters. The original idea behind the use of tweets was for friends to keep in touch easier and be more connected. Twitter has evolved much further past this and companies have been able to leverage this platform to boost their business. Currently, Twitter has approximately four-hundred-and-sixty-five-million users monthly which make it a populous place for businesses to gain customers. 
Similar to Facebook and Instagram, the first thing needed to succeed on Twitter as a business is to create a business profile. Companies need to provide a direct username to their business profile and a correlating profile picture to make your profile easy to find. A key difference that Twitter has compared to other social media platforms is the header photo. This photo displays across the top of the profile and next to the profile picture. Companies should place key information in the graphic of the header photo. After all of this is set up, companies need to strategize their posting strategy. Companies should place importance on tweeting with pictures as users click on these tweets eighteen percent more than those without. They also should focus on keeping their content related to industry topics instead of focusing only on promoting their products. The best times to post are in the morning and companies should aim to post around three to seven times a day. Through the application of these tips, your business will be ready to promote on Twitter!


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