Chapter 5 Recap

Instagram is an established social media platform that impacts much of the world. Founded in 2010 by Kevin Systrom and Mike Krieger, Instagram has gained a total of almost one and a half billion users. Most of its users are female and are younger than thirty years of age. Businesses struggled in the early stages of Instagram to properly use their features to their advantage. The user interface was not as technologically advanced to get potential customers to the online store. Today, Instagram has made it relatively easy to convert these potential customers into consistent buyers from these stores. There is currently 71% of companies in the United States who use Instagram in some form for their business. Users on Instagram enjoy being able to follow their favorite businesses as it shows in the statistics. Approximately 90% of all Instagram users follow some sort of business through the social platform. 

In order to use Instagram to your advantage, a business will need to create a business profile. By creating a business profile, companies will be able to see crucial insights into how their business is performing on the app. Creating a profile with a proper username, profile picture, and bio is necessary so customers can find your profile easier. After the profile is created, the next step is to craft the perfect Instagram post. Companies need to make sure the visual they include in their post is attractive to the user so they will stay for the information in the caption. Captions should be around the one-hundred and fifty character range so it is concise and informative. These two tips are crucial in converting users into customers. After posting, companies need to figure out their own algorithm. They need to figure out what posts showed the greatest success and also what times were the best. Once companies have all of these figured out, they can consistently post at these times and gain a following. 

Instagram will remain near the top for social platforms, so it is important that companies figure out how to properly use it to their advantage. With these steps, any company is destined to find some type of success through Instagram!



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