Chapter 4 Recap

This week is all about Facebook and how to use it effectively. Facebook was created by Mark Zuckerberg in February 2004. It now has over two billion users on the platform which makes this an important resource for businesses. The first step to utilize Facebook is to create a profile on the platform. Similar to LinkedIn, the profile picture is one of the most important features of your profile. This can help increase the amount of people who see your profile. A company must make sure to convey their values and mission through their image. Once finished finding the best photo, companies should add a brief description of what their purpose is. They can finish their profile by adding key information such as contact numbers, locations, and hours. 

Business owners should also get used to using Facebook's many business features. One key feature is Meta Business Suite which is a place where companies can see an overview of their analytics. It offers tools such as the ability to create ads, posts and stories, and view insights. These all are key tools that businesses can use to become more efficient. 

The important part after making a profile is to gain an audience for it. A company should begin by inviting friends, family, coworkers, and employees to follow the page. Another good idea is to connect with other small companies around your area in order to collaborate with them. Creating and posting on Facebook will be more effective if this audience is already built. Some guidelines to stick to when creating posts is to keep it short. Companies should stay away from posts that are longer than one-hundred and forty characters. This will be more user friendly for users checking out your profile. 

You now have all the tips to create a Facebook page for your company. Facebook will always be a great resource to use to grow your company, so the only question I have for you is why wait any longer? 



Comments

Post a Comment

Popular posts from this blog

The End

Image
The end has finally approached us and has become reality. It still feels like the first weeks of August to me where I first stepped into the classroom. I am so grateful for this semester at Ohio Northern University as I believe I learned the most I ever have before. I not only excelled academically but also learned so many important life lessons. This place will forever hold a very special place in my heart as it turned me into a whole different person since I graduated high school. I am excited to go back to Tennessee and reconnect with all of my old friends, but there will always be a missing feeling of not having my buddies there. Luckily, I live in an age where technology can allow us to connect and disconnect with each other in a click of a button. This not only makes moving back to a different state easier for me but also takes a lot of stress off of me. I feel confident that the relationships I have built here will last as long as I am willing to stay connected. It is not the bi
Read more

Approaching the Final Stretch

Image
After this weekend, the students of Ohio Northern will be approaching the final stretch until finals. We have approximately four weeks until Thanksgiving break. Once Thanksgiving break is over, we will only have two more weeks of schoolwork before finals. While this still seems like a lot of time, it has already been two weeks since our fall break. Personally, these past two weeks have gone by faster than usual and I feel these final weeks will only go by faster. Although we will still have to deal with projects and essays, I think it is important for students to remember we are only in college for a finite amount of time. We should try and make the most of these final weeks by whatever means we find necessary.  What are some fun events that will take place at Ohio Northern over the next few weeks? There is only one more home football game and the team will be facing against Wilmington. I encourage all students to experience at least one of these games because they are a lot of fun. Wi
Read more

Cancelled Out

This week I was able to explore my ability to host a podcast show. The amount of creativity needed to create a quality podcast allowed me to respect the people who make a living out of them. They are not as easy as simply recording yourself and posting it, despite how much the public thinks it so. I enjoyed being able to call a connection of mine who I have known from Nashville, Tennessee. She has many years of experience with social media and devoted her college years to studying it. Her name is Rosalyn Wells and she was thrilled to be a part of this. The amount of prep that goes into the show before we even began is something I did not expect. I went into this project thinking there would be a small outline and then you would just talk for five minutes. I realized that if you were to create a quality product, then you need to spend as much time needed to get it right. The outline and collaboration with Rosalyn was humbling as she was able to teach me over the effects of social media
Read more